E-mobility in market research
How do we better position ourselves as an engineering service provider for the trend theme of e-mobility? Answers to this question I received through a market research, which has been published as a bachelor thesis.
The theme of the work is:
“Market analysis and action deregistration of the supplier industry in the field of e-mobility for FERCHAU Engineering GmbH, Stuttgart Branch”
In the introductory talks, I was impressed by Philip Doster, who sees his professional future in engineering sales. Together we developed the structure and the contents of the customer survey, which is divided into three areas: cooperation, building of competencies, fields of action for improvement.
“We have researched which suppliers are active in the area of e-mobility and have conducted interviews with contact persons from very different organizational units. Technically responsible, Account
Managers and strategic marketing managers. “- Philip Doster, Albstadt-Sigmaringen University
The findings are interesting: Eg the cooperation with us engineering service providers are fundamentally positive and evaluated as resource expansion. As a FERCHAU advantage, the enormous company-wide know-how is seen. Fields where a competence building is worthwhile are battery development, electrical engineering in the drive system and electronic networking in the car.
If you have any questions, do not hesitate to contact me.